I am writing to express my strong interest in the Digital Media Graduate role at Media Monks. As a recent career changer with a background in fashion design, I am excited about the opportunity to leverage my passion for user experience design and creativity in the dynamic world of digital media and data-driven marketing. With a strong foundation in UX/UI design and a commitment to continuous learning, I am confident that I can make a valuable contribution to Media Monks and grow as a professional in this role.

My transition from fashion to UX design was driven by a desire to solve real pain points and create meaningful experiences for users. At General Assembly, I had the opportunity to lead a team in enhancing mindfulness and well-being through a seamless user experience for the Bodhi Holistic Hub client project. Through extensive user research, including interviews and usability testing, we identified pain points and designed a referral program that resulted in a predicted 5% increase in user referrals and conversion rates. Additionally, at Vinnies, I led UX design efforts to improve donation experiences, conducting comprehensive user research and designing a landing page to increase trust and motivate people to donate.

My proficiency in Figma and ability to create wireframes, prototypes, and high-fidelity designs using this tool have enabled me to iterate designs based on user feedback for optimal effectiveness and delight. I am adept at balancing user needs with business goals and possess excellent communication skills, which have been instrumental in presenting design concepts and managing client relationships.

Furthermore, my passion for continuous learning is evident in my commitment to staying updated with the latest design trends and industry best practices. I regularly engage with design-focused podcasts, attend networking events, and undertake projects to expand my skill set and knowledge.

With a Bachelor's degree in Design in Fashion & Textiles from the University of Technology Sydney, as well as completing a Diploma of Innovation, I have a solid educational background that complements my practical experience in UX/UI design.

The opportunity to work with Media Monks, a company that values design and creativity, and collaborates with diverse brands, strongly appeals to me. I believe that my vibrant personality, strong time management skills, and dedication to delivering high-quality work align perfectly with the values of Media Monks.

In conclusion, I am thrilled about the prospect of contributing my skills and creativity to Media Monks as a Digital Media Graduate. I am confident that my passion for design, user-centered approach, and ability to adapt to new technologies will make me a valuable asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications and potential contributions further.

Sincerely,